How To tell If Your Marketing is Effective

I've been traveling for 2 straight weeks now. Not my idea of fun, but it's necessary to take myself out of my comfort zone if I'm going to continue to grow. You'll have to forgive me if I babble, but I'm tired.

I have met some fantastic people in my journeys. You'll meet some of them real soon. It's always cool to meet someone else who "gets" it. One guy in particular shared his ideas with me. Over lunch we figured out how we could benefit from each other's knowledge. Things like that don't happen sitting on the couch.

There is no one tool more effective for boosting your bottom line and achieving more, financially or otherwise, than a mastermind group.

Anyway, I just got back to my hotel room and decided to check my emails. I noticed that my emails had slowed considerably since my last teleseminar. I also noticed that my referrals had slowed as well. I've always known, since meeting Dan at least, that there is a direct correlation between my dialog with my database and my income.

What I have come to realize is you can measure how effective your marketing is by the amount of response you get from your customers. It only makes sense that the more I touch my database, the more they feel connected to me, the more likely they are to reach out and ask questions.

My theory is this; you can measure how effective your marketing is by how much your customers respond with emails, letters and phone calls.

Does this sound obvious? Ask yourself this - how many of YOUR customers, other than the ones you're actively doing loans for, have called you for advice, sent you an email, or written you a letter in the past month?

Now ask yourself how many friends have you spoken to about whatever.

Makes you rethink how much effort you're really putting into developing that relationship, huh?

Food for thought.

Best,
Brian Diez

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P.S.S. If you know someone who would benefit from this post, pass it along.




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